Mass Care not ready for the masses

Hurricane Katrina demonstrated that some major disasters can exceed the response/relief capacities of the American Red Cross (ARC) and other Emergency Support Function #6 (ESF-6) Mass Care Providers (described in the National Response Framework (NRF) Annex).In response to post-Katrina lessons realized, the NRF shifted primary ESF-6 Mass Care Responsibilities from the ARC to FEMA (Before/After and After). While this change is a great start, the ARC will still serve a similar function, as demonstrated by recent Mass Care responses to recent tornado disasters. The change will allow the ARC to avoid taking accountability for under-performing after a disaster because main Mass Care responsibilities now lie with FEMA.While the ARC and other ESF-6 organizations have the capacity to help a few hundred families affected by a tornado, these non-governmental organizations will likely run into the same challenges experienced after Katrina should they face another disaster of greater proportion.Furthermore, so long as organizations like the ARC are raising funds in the immediate aftermath of a disaster, there will be strong efforts within these organizations to gloss over or avoid media exposure of mistakes, oversights, or gaps in critical services.... bad press results in fewer donated dollars... These "public affairs" efforts present an inherent conflict of interest for organizations simultaneously fulfilling a role tasked by the federal government and raising billions of dollars in private donations. The public should know exactly what limitations exist for organizations providing such critical services.
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