What is rankism? First, some examples; then, a definition.

An executive pulls into valet parking, late to a business lunch, and finds no one to take his car. He spots a teenager running towards him and yells, "Where the hell were you? I haven't got all day."

He tosses the keys on the pavement. Bending to pick them up, the boy says, "Sorry, sir. About how long do you expect to be?"

The executive hollers over his shoulder, "You'll know when you see me, won't you?" The valet winces, but holds his tongue.

Postscript: That evening the teenager bullies his kid brother.

I recently learned that your latest publicity stunt involves accusing Mattel of promoting a homosexual agenda via it's Barbie website.

As your organization seems to lack a basic grasp of how companies collect data for marketing purposes, allow me to explain what's going on-- because Mattel won't tell you the truth about their maneuver, which is only slightly less sleazy than yours.