The United Church of Christ, the 1.3 million member Protestant denomination has been unfolding a multiyear campaign of what they call "extravagant welcome."  Their surveys have shown that many people have had experiences of feeling "rejected" by churches.  So as part of a massive outreach effort, the church has made a series of TV spots intended to address people's feeling of rejection and underscore in their ads, "God does not reject people.  Neither do we."            

When the UCC sought to place its ads the first time, in the run-up to Christmas in 2004, the ads were rejected by the networks but were aired on cable. The networks rejected the new ads this time as well -- but the rejection has now trickled down to most of the network-owned cable systems.  

To see the 30 second ad that is so shocking that even hard-nosed TV executives faint dead away: Click here.  

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