At some point the business sector realized the best way to take advantage of consumers was to use default options that make them spend money.  A default option works because it creates an automatic decision by the consumer doing nothing.  And doing nothing is the path of least resistance for time-poor consumers struggling to balance the many difficult responsibilities associated with work, family, maintaining financial security, and coping with stresses on their health.

Making Green by going Green has many faces.  Cameron Diaz has added hers to the mix, offering a path for budding environmentally-oriented advertising types to compete for public service announcements about climate change.  It is not surprising to see Diaz as a spokeswoman for something like this, as she is a (fellow) Climate Project trainee and is active in Act Green (with Gwyneth Paltrow).

This contest is sponsored by two Al Gore organizations/groups:  Current TV and  the Alliance for Climate Protection.  The contest:  Ecospot -- ":60 Seconds to Save the Earth".

Originally posted on Talk to Action.

Imagine: in one hand, you hold cold pizza or your favorite caffeine-loaded cola, while with the other, you command a Christian militia battling the forces of the AntiChrist. Times Square is ablaze with video billboards and piled high with the bodies of New Yorkers. A goat-footed, horned demon, (controlled by your 13-year-old Christian gamer buddy Mikey) emerges from a United Nations Humvee to feast on one of your snipers. But then one of your tanks gacks the demon in a big fireball -- along with three nurses from the U.N. Now in a gnarlier game, there might be demon and nurse giblets hanging from the lamp posts, but in Left Behind: Eternal Forces, there's no blood and guts, just dead bodies. (As Mikey might say, it's kinda wack but whatev.) Apparently this cleanness makes the slaughter of New Yorkers who refuse to convert, somehow more Christ-like, just as when the Christian commandos shout "Praise the Lord!" after a fresh New Yorker kill.

But for now, the apocalyptic battle lulls. Across the battlefield, you spot a gold sportscar that crashed into a delivery truck for your favorite pizza parlor. Pizza boxes have spilled out, and cola cans are rolling around (time out: Mikey is hungry again). And on one of the Times Square digital billboards, there's a mesmerizing video clip playing. It's a promo for a PG-13 movie. The graphics are wicked good: flash video with radio sound. And it's stupid funny. Your voice cracks as you laugh at the video billboard playing in Times Square above the gigantamongous pile of bloodless, dead New Yorkers. You watch the video play through its 15-second loop, unaware that this in-game ad is also watching you.