Sponsors

Keyword: values voters

It's Virtue, Not Values That Wins Elections Email Print

As politicians sharpen their message for the stretch run, but also as we think about creating political support around progressive issues in whatever circumstances result from these elections, and looking forward to 08, I'd like to suggest the beginning of a different way to approach those issues, and the electorate.

I suggest we look behind "issues" and particularly turn away from focusing on "values," which we can only talk about as ambiguous abstractions. I suggest we look to what motivates people to vote on values issues, and on other issues as well.

I believe that people vote on the basis of what makes them feel virtuous. And the candidates that convince voters that voting for them is the expression of virtue will win. The "virtue" over "values" also explains why many people who voted Republican in recent elections are turning against the party this year. But it also could be a way to reorient and reposition progressive efforts in the future.

Wait... There's more! (1492 words in story)