Dear Morons: An Open Letter to the CWFA

As your organization seems to lack a basic grasp of how companies collect data for marketing purposes, allow me to explain what's going on-- because Mattel won't tell you the truth about their maneuver, which is only slightly less sleazy than yours.
Mattel chose "I Don't Know" rather than "I Don't Want to Say" because "I Don't Know" might make the user afraid of looking silly. After all, the vast majority of human beings have a pretty good idea what their physical gender happens to be, so the unspoken message is that you're stupid if choose that option. By doing this, the company is trying to subtly encourage people to set aside their privacy concerns and surrender that bit of information.
But you probably already know this and are simply manufacturing another non-issue to justify your existence and to bilk more money from the right-wing extremist rubes who support you.
Sincerely,
Go **** Yourselves
KEYWORDS: Religious Right, Homophobia
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