Political Cortex Framing Project 
Announcing the launch of the Political Cortex "Framing" project.
The project will be an ongoing effort to provide a 'handbook' of framing suggestions. To begin, we'll present a 5-part primer to bring those unfamiliar with the concept of 'framing' into the loop. Over time, we will present framing suggestions and resources on various issues. For convenience, we will include a link to the main 'Framing' page in our 'Resources' section.
As we journey down this path to framing supremacy, we will borrow generously from the pioneer in this field, George Lakoff. In his groundbreaking work, Lakoff, author of "Don't Think of an Elephant" and "Moral Politics", and a Fellow at the progressive Rockridge Institute, has set the stage for a progressive framing revolution.
Frames: Part of what cognitive scientists call the 'collective unconscious' -- structures in our brain that we cannot consciously access but know by their consequences: the way we reason and what counts as common sense. We also know frames through language. All words are defined relative to conceptual frames. When you hear a word, its frame (or collection of frames) is activated in your brain. Established frames create clarity and promote a vision. Republicans have known about and used frames for decades. It is the reason that they have been able to dominate the electoral landscape. Now, it is time to reframe that landscape to our advantage.
As tutorials and analyses are created, they will be cataloged here for easy reference.
Framing: Primer for a Progressive Revolution
- Framing: Main Page
- Part I -- Philosophy and Rational for Framing
- Part II -- The Nurturant Parent Vs. the Strict Father
- Part III -- Techniques, Rules, and Execution
- Part IV -- Strategic and Slippery Slope Inititiatives
- Part V -- Implementation: Respond with 'Value-Based' Answers
Frank Luntz Republican Playbook (New American Lexicon) -- Searchable Text-Version
- PART I "Introduction"
- PART II "Setting the Context and Tone"
- PART III "Growth, Prosperity, & Restore Energy and Economic Security"
- PART IV "International Trade: Promoting America's Competitiveness"
- PART V "The Budget: Ending Wasteful Washington Spending"
- PART VI "Tax Relief & Simplification"
- PART VII "Social Security = Retirement Security" (Part a)
- PART VII "Social Security = Retirement Security" (Part b)
- PART VIII "Lawsuit Abuse Reform: A Commonsense Approach"
- PART IX "An Energy Policy for the 21st Century"
- PART X "Appendix: The 14 Words Never to Use"
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Keywords
KEYWORDS: Framing, Tactics, Resources
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